History Of Google

Initial Years

Are you familiar with the symbol? Notice how it uses the same exclamation as the well-known Yahoo! logo—it was one of the first phrases the search engine ever used. Google Search, in its formative years from 1998 to 2000, was an amazing resource for learning about almost any subject you could think of. The search engine wasn't always successful in providing the finest results, though, because of its youth. What you would have been observing in 1998 would have been the following:

The Medieval Period

The Google logo had been updated by the 20th century's close, and the company was prepared to enter the new millennium. Throughout 2010, as the business was beginning to gain notoriety, they would continue to use this iteration of the logo. The search engine's Search Engine Results Pages (SERPs) underwent numerous changes throughout these transitional years, from 1999 to 2010, starting with the introduction of its AdWords product in 2000: And in 2001, Google Images, or Image Search, was introduced: Additionally, before the first decade of the 2000s came to an end, a number of other improvements were made, such as video, mobile search, local search, and maps. Here is a summary of what I wrote on Google's activities at the time.

The Following Decade

The easiest way to recall Google Search's history as we approached the years 2010 to 2020 is at rapid speed. A lot of developments occurred, including: Authorship - Authorship tags could be used by content creators to improve their visibility in search results. Since then, the use of authorship has been discontinued by the search engine. Google+ - The search engine's first (and only) foray into social networking, Google+ offered a platform for enterprises to set up profiles and post information about their products, events, and updates. Google Hummingbird, widely regarded as the most important improvement to the search engine since its modest beginnings, used machine learning and conversational search to ascertain a user's search intent. "Mobile First" The number of smartphone searches surpassed desktop searches for the first time ever.


While the Google logo hasn't changed since 2015, the SERPs have undergone various changes since 2020. The following stands out as the most important: MUM - The Google MUM update uses AI technology to better interpret various material kinds, such as photos, video, and audio, and to produce more accurate search results. Additionally, it gives priority to next-level conversational search and content in several languages. Users' search intent has significantly shifted over the last few years, particularly during the pandemic's peak. Google amended their SERPs in response. New SERP Format: Since the beginning of Google Search, the SERPs have advanced significantly, and the search results of today show information in a variety of ways to meet user intent. More information regarding how people now perceive search results is available.


It's undeniable that our search habits and motivations have evolved from the early days of Google Search in the late 1990s to the modern search experience. Because Google is looking for the newest technologies, search engine results are getting more and more accurate. But now, more than ever, we are concerned about our privacy and security. Time will tell how the most widely used search engine in the world adapts to deal with the growing concern on a global scale. Check out the Search Engine Optimization Training course on Simplilearn if you want to expand your knowledge of SEO and develop your digital marketing skills.

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